Area of Expertise

Organic, Vegan, Soy-free


Location: 3-28-8-1F Jingumae, Shibuya-ku, Tokyo 150 – 0001

Nearest Stations: Harajuku Station via JR Yamanote Line (Takeshita Exit) Meijijingu-Mae Station via Chiyoda Line and Fukutoshin Line

Contact Info

Main Phone: 03-3479-6999

Languages Spoken


Shop Highlights

The popular brand BROWN SUGAR 1ST. has opened its first sweet shop and is selling goods that are as trendy as its location in the district of Harajuku. With an established commitment to quality and innovation, Midori-san’s mission is to create products that you would be delighted to share with your children.

Having started small by selling homemade cookies and other sweets at a local farmer’s market, BROWN SUGAR 1ST. is now a leader in the Tokyo organic food scene. With its charming pink and brown-tinted décor and colorful sweets, BROWN SUGAR 1ST. is reinventing the austere image of organic food. Their philosophy, Tokyo x Junk x Organic, is that organic should be as fun, family-friendly, and easily accessible as junk food, but good for you.

After extensive travel and picking up culinary secreats from around the world, Akiyuki moved to Okinawa in 2005 where he met his wife Ryoko, and opened Sara – Natural & Healthy Restaurant in Okinawa (Saranouenoshizen il Gastro Sara). Here he is at home with his food and family. He has appeared on food specials on various television channels including Asahi TV and Nihon TV and is also a consultant for restaurants and food and drink TV commercials.

Lactose intolerant? Allergic to soy? There’s no need to worry! Each of their offerings boasts an impressive array of classifications, including organic, vegan and soy-free. So come on in and let BROWN SUGAR 1ST. indulge you with one of their six coconut milk-based ice cream flavors. Unlike other vegan ice creams, which are based on soy or nuts and have a peculiar smell and taste, BROWN SUGAR 1ST.’s ice cream has a pleasant creamy coconut note to it. They also have six flavors of all-natural, colorful cream sodas to try, with the option of adding a scoop of ice cream.

Every single one of these recipes has been tested extensively in their in-house kitchen for quality and excellent flavor that pleases everyone – even those that normally never eat vegan food! Whether you have a soy, lactose or egg allergy and long to enjoy ice cream and cream soda again, or simply want to try out something new, BROWN SUGAR 1ST. has a healthy and delicious treat for you.

3-28-8-1F Jingumae, Shibuya-ku, Tokyo 150 – 0001