About the product
These days, an increasing number of people are becoming interested in coloring their hair. That is why Purelady offers a hair color treatment that is safer than the rest, giving you greater peace of mind.
The main dyes in Purelady’s hair color treatments are natural dyes (safflower, gardenia, Amur cork tree bark). These alone are not enough to color to complete satisfaction, and so our hair color treatments do include synthetic dyes (basic dye, HC dye); but in the smallest quantities possible. In order to alleviate concerns you may have about these synthetic dyes, we have newly begun adding glycine (glycine accounts for 1/3 of the structural components of the collagen in our bodies) to the hair color treatments, creating a product that has even greater safety and stability.
Our formulation completely colors white or gray hairs, and as it colors the hair the treatment also repairs it and helps it to stay exactly the color you want. This treatment supports the barrier capabilities of your hair and scalp. Those who had given up on coloring because of hair damage and scalp irritation can use this product without fear. No special techniques are required to use the hair color treatment, and so it can be applied at home; saving you time and money!
Purelady products do not contain petroleum derived surfactants, artificial scents, or ingredients which appear on the old additives list.* The only Purelady products to contain artificial colors are our hair color treatment products, and then only in the smallest quantities possible. Our hair color treatment products do not use diamine dyes, since they put a strain on your hair and scalp.
*The old additives list is a list of ingredients that may cause adverse skin reactions.
How to use
1. Before shampooing and while your hair is still dry, dispense an optimal quantity (see below for quantity guidelines) of the hair color treatment and apply it throughout your hair, starting with the areas where you want the new color to be strongest. Once applied, let it sit in your hair for about 5 to 10 minutes. When using this item for the first time, we recommend letting it sit in your hair for more than 15 minutes. Note: If you use a lot of styling product in your hair, shampoo your hair before applying the hair color treatment. 2. Thoroughly shampoo your hair, being sure to get all the way down to the roots and out to your hairline. 3. Rinse your hair using hot water until the color ceases to run out. 4. Use a towel to remove most of the water from your hair, then dry it fully with a hairdryer. The quantity of hair color treatment to use can be estimated using a ping pong ball for reference. For short hair, dispense about 1 ping pong ball of treatment. For semi-long hair, dispense about 2 ping pong balls of treatment. For long hair, dispense about 3 ping pong balls of treatment. (A ping pong ball is 4cm in diameter.) Adjust the quantity of hair color treatment you use until you find the optimal quantity for your hair length. Note: Especially when using this item for the first time, it may take more than one application to create your desired color.