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BROWN SUGAR 1ST. – Organic Sweets Shop in Tokyo Since 2016


The popular brand BROWN SUGAR 1ST. has opened its first sweet shop and is selling goods that are as trendy as its location in the district of Harajuku. With an established commitment to quality and innovation, Midori-san's mission is to create products that you would be delighted to share with your children.

Having started small by selling homemade cookies and other sweets at a local farmer’s market, BROWN SUGAR 1ST. is now a leader in the Tokyo organic food scene. With its charming pink and brown-tinted décor and colorful sweets, BROWN SUGAR 1ST. is reinventing the austere image of organic food. Their philosophy, Tokyo x Junk x Organic, is that organic should be as fun, family-friendly, and easily accessible as junk food, but good for you.

Lactose intolerant? Allergic to soy? There’s no need to worry! Each of their offerings boasts an impressive array of classifications, including organic, vegan and soy-free. So come on in and let BROWN SUGAR 1ST. indulge you with one of their six coconut milk-based ice cream flavors. Unlike other vegan ice creams, which are based on soy or nuts and have a peculiar smell and taste, BROWN SUGAR 1ST.’s ice cream has a pleasant creamy coconut note to it. They also have six flavors of all-natural, colorful cream sodas to try, with the option of adding a scoop of ice cream.

Every single one of these recipes has been tested extensively in their in-house kitchen for quality and excellent flavor that pleases everyone – even those that normally never eat vegan food! Whether you have a soy, lactose or egg allergy and long to enjoy ice cream and cream soda again, or simply want to try out something new, BROWN SUGAR 1ST. has a healthy and delicious treat for you.

About Us

Areas of Expertise

Organic, Vegan, Soy-free

Languages Spoken





Special Offers

  • Free Popcorn at BROWN SUGAR 1st!

    coconut popcorn sea salt brown sugar 1st Discount

    Upon purchasing over ¥2000 worth of products in the BROWN SUGAR 1st shop, show your HealthyTokyo digital membership card to receive a complimentary bag of Coconut Sea Salt Popcorn.

Products & Services


    organic tokyo two ice cream cups at brown sugar 1st

    Vegan and soy free, the rich, vibrant flavors of Brown Sugar 1st’s ice cream can be savoured by everyone. Gone are the days of having to resort to often off-putting smells of soy and nut-based vegan ice creams. Stop by and enjoy ice cream with the delectable aftertaste of coconuts produced on local farms in Thailand and the Philippines that Midori-san has visited herself.

    Have your pick of the following flavors, which are always available: vanilla, rum raisin, chocolate nuts, mint chocolate, coffee, and lemon.

    Small single scoop - ¥320 Small double scoop - ¥500 Regular single scoop - ¥400


    Cream sodas are infamous for being almost too sweet to handle – not to mention that these additives are often artificial and adversely affect your health. Brown Sugar 1st has the solution for you, with its organic cream soda recipe that has just enough sweetness to appeal to your sweet tooth without overpowering your senses.

    Enjoy one of the following refreshing flavors: lemongrass, ginger, wild berry, herbal tea (with or without caffeine), and apple cider vinegar. A scoop of ice cream can be added for the perfect summer treat.




3-28-8-1F Jingumae, Shibuya-ku, Tokyo

150 - 0001

Nearest Stations

Harajuku Station via JR Yamanote Line (Takeshita Exit) Meijijingu-Mae Station via Chiyoda Line and Fukutoshin Line

How to Get Here

From Tokyu Plaza Omotesando Harajuku near Meijijingu-Mae Station, walk 500m north along the Meiji Dori street until the fork. Turn east into the road leading towards Gaien-Mae Station. After about 100m, BROWN SUGAR 1ST. will be on your right side.

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