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Breakfast and Organic food in Japan

CHOOSEE – Organic food in Japan Since 2005 Premium quality natural, organic, fair trade, and healthy food and drinks


With CHOOSEE, you have access to some of the best natural and organic food in Japan. You can choose from products that are exceptional in taste and quality, and also look after your health and the environment at the same time.

There is a broad selection of delicious, high quality, natural, fair trade and organic food & drinks by leading companies from around the world. For example, Clipper tea, Mount Hagen coffee, Nature’s Path cereal, granola and oatmeal, Rigoni di Asiago non-sugar jams, raw honey, and chocolate hazelnut spread, Provamel soya, almond and rice drinks, Mestemacher wholemeal rye bread, and much more.

At CHOOSEE, we choose: Exceptional taste & quality; Ecology - understanding and respecting how we and our fellow creatures interact with each other and our environment; Earth - we have only one - let's look after it; Empathy - understanding and meeting your needs; Ethics - doing what is right always; Excellence - in everything we do; Eternity - our time frame; Effectiveness - in achieving our goals.

CHOOSEE is the retail brand and registered trademark of MIE PROJECT Co., Ltd.
MIE PROJECT is a "next generation company" in the sense that it aims to apply next generation ideas to doing business that support sustainability and social responsibility, thereby looking after the interests of present and future generations. MIE stands for the company's 3 core values: Meaning, Inspiration & Effectiveness.

Our meaning or purpose, is to help you enjoy life by making available delicious and healthy food, and also to help promote sustainability. Organic food is becoming more popular around the world. However, although it is easy to find a wide variety of organic food in the US and Europe, it is far more difficult to find organic food in Japan. But the situation continues to improve, and our products are increasingly found in a wide variety of retailers and cafes throughout the country.

For more information on MIE PROJECT, please visit our web site on
For enquiries, please contact us on or call us at (03) 5465-2121.

About Us

Areas of Expertise

Organic Food, Natural Food, Healthy Food, Fair Trade, Vegatarian, Vegan, Gluten-Free

Languages Spoken

English, Japanese


(03) 5465-2121


(03) 5465-2123



Special Offers

Products & Services

  • CHOOSEE E-Shop

    Get our products delivered to your door, or the place of your choice. Browse and/or search our products by category and brands or get to know us better through the featured recipes. Visit our E-shop here:

  • ALTER ECO is based in Paris. It was established in 1999 and is the leading fair trade brand in France. It is rapidly expanding throughout the world. Tristan Lecomte, founder, is a leading figure in the world of Fair Trade and has written many books on the subject.

  • Artigiana Genovese is located in Genoa, where pesto originates from, in the Liguria region of Northern Italy. It is a family owned business dedicated to producing traditional, delicious organic Pesto Genovese.

  • organic food choosee Bio bon

    Bio Bon is the organic brand of Egger, which was established in 1870 in Vienna, and is one of the most traditional producer of sweets in Austria.

  • organic food choosee Castagno

    Castagno is situated in the picturesque panorama of Val Sangone in Piemonte and ranks as one of the leading producers of organic pasta in Italy.

  • Choosee Clipper Tea

    Clipper has collected multiple international awards and commendations and is the leading brand of organic and fair trade teas in the UK.

  • organic food choosee Daniels fire salsa

    Daniel’s Fire Roast has the most delicious salsas in the United Sates. The salsas have won more awards (over 30) than any other salsa over the past 5 years.

  • organic food choosee delouis

    Delouis was established in 1885 and is located in Champsac in France. It produces a range of the highest quality, delicious organic vinegars, mustards, mayonnaise and vinaigrettes. Its products can be found in the best stores and kitchens around the world.

  • organic food choosee emile noel

    Huilerie Emile Noel was established in 1920 and is situated in the heart of France’s olive country between Provence and the Cevennes. It was a pioneer, and now leads the French market in producing premium quality, organic first cold-pressed organic oils. These are appreciated by top chefs and gourmets.

  • organic food choosee le moulin du pivert

    Le Moulin du Pivert is focused purely on producing high quality, delicious, nutritionally balanced, organic cookies and biscuits. It is situated in the heart of France’s organic agricultural region in the Midi-Pyrenees.

  • organic food choosee Lou Prunel

    Lou Prunel produces the best quality organic Agen prunes and related products. It was created in 1982 and is situated in the heart of Lot & Garonne. Lou Prunel maintains traditional production methods resulting in the most exceptional tasting prunes and prune purees.

  • Mani Blaeuel Organic brand Choosee

    The secret of our quality we owe to the world-wide unique combination of local factors, the high intensity and duration of sunshine with a few hours of rain and the rocky mountain soil in close proximity to the sea. These factors produce a distinct type of olive, which yields what is recognizably one of the best oils in the world.

  • organic food choosee Ma's happy life kitchen

    MA’S foods is a company established 28 years ago in the Spice growing region of Matale in the tropical Island paradise Sri Lanka. The country is also well known for its sustainable agricultural practices. The Company has exported its products all over the world for over 20 years.

  • organic food choosee mestemacher

    From the village bakery to the world market leader of long lasting wholemeal bread and Pumpernickel bread business Mestemacher has been baking high quality delicious wholegrain bread. Mestemacher is now the world market leader of long shelf life specialty bread not using any preservatives.

  • organic food choosee mount hagen

    Mount Hagen coffee uses only the finest highland organic beans. Gentle roasting refines the natural well-balanced aroma. The company is the leading producer of organic coffee in Europe with specific expertise in organic instant coffee including decaffeinated coffee.

  • organic food choosee natur compagnie

    Natur Compagnie is the brand name for an organic range of soups and bouillons from Europe’s leading producer. Using only the finest organic ingredients, the products have a delicious, authentic and natural taste.

  • organic food choosee natures path

    At Nature’s Path, we live for healthy, great-tasting organic foods. It’s why we get up in the morning. We aspire to advance the cause of people and planet, along the path to sustainability. Because growing delicious, organic, healthy, and exotic foods in a sustainable way is our passion.

  • organic food choosee phare deckmuhl

    Phare d’Eckmuhl is a family business that was created in 1853 in France and has prepared fish for more than 160 years. The company is located at the tip of Bretagne. On the Atlantic ocean, close to the Lighthouse called “Eckmuhl.” The fish are caught sustainably, prepared with organic spices and condiments, and mostly handfinished.

  • organic food choosee provamel

    Provamel, based in Belgium, started as a dream: a better world without nutrition problems. It has over 25 years experience making delicious organic soya based drinks and foods.

  • organic food choosee rigoni di asiago

    FiordiFrutta is the company’s most successful product range, being high quality fruit preserves prepared from organic fruit and sweetened with the company’s own organic apple sugar. As the fruit preserves are made exclusively from fruit, they have a delicious well-balanced fruit taste with just the right level of sweetness.

  • organic food choosee sanabios

    Sanabios is the brand of L’Arc en Ciel, established in1983 in Ceres, in the Lanzo valley (in Turin province), as a co-operative of young people. The mission of the company is to achieve the highest quality standards. This means providing the best possible taste, as well as working to the strictest quality standards with organic ingredients.

  • organic food choosee shady maple farm

    Shady Maple Farms is the premium quality organic brand of Citadelle, the world’s largest supplier of 100% pure maple syrup. Shady Maple Farms is the maple syrup brand of choice for the world’s top chefs and people who seek the best in terms of taste and purity.

  • organic food choosee vitamont

    Vitamont is located near the Dordogne valley in southwest France, close to organic farms. It offers an excellent range of delicious, organic pure pressed fruit juices.




1-3-8 Shoto, Shibuya-ku, Tokyo

150 - 0046

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