08:00a.m. – 07:30p.m.
(shortened in winter time)
Do you know where your juice is from? You certainly will if you are having a glass of Trueberry’s cold pressed organic juice. Trueberry prides itself in using domestic organic, seasonal produce that can be traced to source. A look at the blackboard next to the service counter will tell you what produce are used at the moment and which part of Japan it came from.
Nestled amongst the growing number of cafes and restaurants around the train station in the hip neighborhood of Nakameguro is where Trueberry has made its home. With raw walls, pale wooden boards and sunny smiles, this cozy juice bar certainly looks like it would belong in sunny California. The striking shades of juices in the chiller immediately look like an attractive choice until you pick up the menu – the sheer options that present itself from shakes to smoothies, both hot and cold, will leave you changing your mind at least twice before you place your order.
But isn’t juice just juice? The juices at Trueberry Nakameguro certainly suggests otherwise. Simply serving up a glass of freshly squeezed orange juice wasn’t exactly what founder, Naoko Nishimura had in mind three years ago when she started Trueberry. A mother of two, Naoko realized that good quality juices were neither easily nor widely available. All she wanted was 100% freshly squeezed juice that was not diluted with water or coconut water. Yet, she found that to be a tall order indeed. She refused to settle, and Naoko’s quest for the ‘all natural’ resulted in Trueberry. Three years on and Naoko continues to insist on using only domestically sourced organic fresh fruit and vegetables that is in season. It might not seem like a distant past, but the concept of cold pressed juices and clean eating was uncommon in Tokyo three years ago and it is still relatively foreign to the average Japanese.