Areas of Expertise
Vegan Mac & Cheese
Location: Nissho Building 1F, 2 Chome-46-8, Kabukichou, Shinjuku-ku, Tokyo, 160-0021
JR – Yamanote Line, Shin-Okubo Station
Subway – Shinjuku Line & Seibu-Shinjuku Line, Seibu-Shinjuku Station
11:00a.m. – 09:30p.m.
Sundays & Holidays:
Lunch: 11:00a.m. – 08:30p.m.
There are a growing number of great hamburger places in Tokyo. However, only one vegan burger place keeps the entire burger-loving city salivating.
Ripple is the kind of burger joint that any self-respecting burger lover would take to immediately. The ever popular Ripple cheeseburger has a thick patty oozing with cheese that is topped with a secret sauce, a generous slice of tomato, and guacamole — all of which sits between fluffy burger buns. Plus, there is a side of cheese fries that is just about right.
And to top it all off? Ripple is vegan. More specifically, the restaurant specializes in vegan junk food – a proud fact for its owners.
Vegan burger joint
Vegan burgers, burritos, salads and other vegan junk foods
Cash, credit card (minimum ¥1000), Visa, MasterCard, American Express, Diners Club, JCB.
More About the Restaurant
Vegan burger joint in Tokyo – Ain Soph. Ripple
The latest of the seven vegan food and beverage outlets of the Ain Soph group, Ripple has done such an outstanding job of creating an undiluted vegan burger experience that it would make any non-vegan happy. Organic or macrobiotic it is not: Ripple is simply about creating a good American style burger, in good-sized portions, that is vegan — nothing more, nothing less. In a city that isn’t known for its friendliness to vegans or vegetarians, Ripple is designed specifically to provide a vegan burger option in Tokyo that is casual and hearty.
Not that fans — which range from students to salarymen — are always aware that the food is vegan. In fact, the team at Ripple suggests that some returning customers have no idea that the vegan burgers they enjoy contain no meat at all.
The team’s meticulous dedication to giving customers a tasty experience is clear with every bite. And every part of the vegan burger is a careful curation of many thoughtful elements. The burger patties are handmade using a signature blend of soy, mushrooms and konnyaku to give the perfect mouth feel that closely mimics a meat patty. The aurora sauce used in the vegan burger is a specific blend of ketchup and soy mayonnaise that injects just the right zing (or umami, as the locals would say) to keep you chowing. The buns that hold it all together are specifically made by a well-known bakery in Tokyo so that they are vegan. If that does not do it for you, the mac & cheese will make Ripple your new home-away-from-home in Tokyo. So believe us when we say that it truly tastes like junk food!
The team’s no-nonsense food philosophy is also apparent in Ripple’s décor. Distressed wood counters line the walls, while a long, common table sits in the middle of the room, inviting you to grab a seat and start a conversation. The youthful and vibrant team is happy to share that many a friendship has been forged at that very table. Considering that 70% of the customers at Ripple are non-Japanese, it is certainly helpful that everyone at Ripple speaks at least two languages. It is this warm and unpretentious atmosphere that breaks the barrier between the team and customers – exactly what director Hirohisa Yamaguchi had in mind when he conceptualized Ripple.
A punk rocker, Yamaguchi-san practices straight-edge veganism, as do many of his friends. Prior to creating Ripple, he did not have any place to bring his visiting vegan friends when they came to Tokyo. Ripple is based on Yamaguchi-san’s beliefs, and it embraces the philosophy of co-existence and not being judgmental. He believes no one should impose their food beliefs or otherwise on others, and that what we eat should not get in the way of whom we interact with. The name ‘Ripple’ stems from this philosophy that is plastered outside the store: just as ripples spread when a single pebble is dropped into water, the actions of individuals can have far-reaching effects. This philosophy is clear from the welcoming spirit at Ripple and the unpretentious menu.
Most popular on the menu is the Ripple vegan cheeseburger and their crispy soy chicken burger. Be sure to include a side of cheese fries or mac & cheese to complete your meal. Ripple’s burritos that use only hand-made tortillas come a close second. The unexpected star would be their salad bowl of seasonal grilled vegetables that does not compromise on taste. Finish off these generous sized servings with the restaurant’s selection of craft beers or sodas for your complete Ripple experience.
Save space for Ain Soph’s signature vegan sweets like the Tiramisu in a jar, as well as other favorites such as the brown rice cookie and biscotti. Exclusive only to Ripple and no other Ain Soph outlet are the crunchy gluten free cookies, which are available in chocolate macadamia or oatmeal. Don’t forget to also try the American style muffins — which are also American in size — baked daily on site.
You will find Ripple tucked in an alley just off the bustling neighborhood of Okubo, around the corner from the north exit of the Seibu Shinjuku station. Expect it to be busy at the usual meal times, but people come and go quickly so you will not find yourself waiting more than 10-15 minutes. They are happy for you to stay as long as you wish when they are not busy. People who work on the go will be happy to note that there are power outlets aplenty, as well as free Wi-Fi access for all patrons at Ripple. No reservations are accepted, but the good news is that everything on the menu can be made to go. If you find yourself in a bind, the staff is happy to take your orders over the phone for a quick pick-up.